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Course name
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Mnemonique
I. General information
Title of the teaching unit
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Corporate Strategy
Course language
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English
Level of the qualification framework
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Discipline
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Strategy
Lecturer(s)* [including the coordinator]
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Koen Tackx
II. Location of the course
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required teaching unit(s)
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Pre‐required teaching unit(s)
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Course Microeconomics and/or Industrial Organization
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Course Business or Managerial
Economics
Pre‐required knowledge and skills
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Study programme(s) featuring the teaching unit
III. Objectives and methodologies
Contribution of the teaching unit to the programme profile
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Objectives of the teaching unit (and/or specific learning outcomes)
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To develop a thorough understanding on why some companies are more successful than others
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To analyze and synthesize the broader picture in which strategic decisions are taken
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To apply specific tools that can be used in a managerial and/or consultancy environment
Contents of the teaching unit
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What is Strategy?
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Goals, Value Creation, Value Capturing
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Industry Analysis
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Resources and Capabilities
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Disruption and Corporate Renewal
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Strategy in practice: focus on tools and processes
Teaching method and learning activities
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Interactive class teaching & excercises
Case preparation and discussion
Project Presentations
Essential course materials
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Contemporary Strategy Analysis Text and Cases
Tenth Edition
Author: Robert M. Grant
Publisher: Wiley
Year: 2018
Other course materials
References, bibliography and recommended reading
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IV. Assessment
Mis à jour le 20 juin 2022