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CEBRIG "Disentangling ethical perceptions of AI vs. humans in hiring: A comparative analysis" - Maria Figueroa-Armijos

Published on April 17, 2025 – Updated on April 17, 2025
Maria Figueroa-Armijos (Associate Professor of Entrepreneurship EDHEC Business School) will present a Research Seminar in Applied Economics and Management : 
"Disentangling ethical perceptions of AI vs. humans in hiring: A comparative analysis"
 
Artificial intelligence (AI) is leading the next Industrial Revolution, with approximately 300 million jobs at risk of disappearance or demotion worldwide. This study integrates the Technology Acceptance Model (Davis, 1989) with the PersonSituation Interactionist Model (Trevino, 1986) to understand the recruiters’ and job seekers’ ethical perceptions of AI (versus humans) in the hiring process , contingent on the type of hiring method – archival, hurdle, intrusive (Figueroa-Armijos et al., 2023). As AI becomes embedded in organizational processes, it is increasingly considered a salient situational factor with important ethical implications. Preliminary results suggest a preference for a human over AI in the hiring process, with differences across hiring methods, and that a systematic AIHuman integration in hiring warrants synchronization within the organization and with other external stakeholders.
 
www.cebrig-ulb.be
www.cermi.eu
Dates
On the June 12, 2025