Member of


Main Affiliations

Strategic Management, Marketing and Innovation



Innsbruck University School of Management (Austria)

Université de Neuchâtel (Switzerland)

HEC Lausanne (Switzerland)


  • Active since 2001 in the scientific and academic fields
  • Focus on Strategic Marketing, mainly in the areas of Strategic Pricing and Consumer Behavior
  • International research network and teaching background
  • Chair of the Strategic Marketing, Management and Innovation Department at the Solvay Brussels School of Economics & Management, Belgium
  • Business and industry experience includes consultancy of small and medium sized companies as well as supervisory board activities in European multinational corporations
  • Publications in several international research journals, co-authored and co-edited research monographs and published books on Strategic Pricing and Strategic Management

Updated on May 2, 2019